Interviews get a boom and a lav, not a camera mic ‘for safety’. Safety is a second recorder, not a worse microphone.
Wild tracks and room tone are shot even when the day is stills-heavy. A future cutdown will need them.
Music is licensed for the territories in the contract. A temp track that cannot be bought is not a creative direction; it is a trap.
Mix happens with picture, on speakers that resemble the client’s world — a laptop and a television, not only a suite.
We deliver stems when versions will be recut. A printed mix alone is how a six-month-later social cut sounds like a different film.
Pacificfu produces commercial stills and short films from Turku. We plan photography and motion together so a lookbook and a cut share one white, and a campaign does not arrive as two vendors arguing in public. The rooms on Linnankatu hold a north window, tabletop, and a colour desk. Clients sit with tethered stills and a calibrated monitor in one visit. Product and grade live on the same floor. Location days stay on the brick we recce. Bounce and a quiet key match the river street; we do not gel a sunset onto a grey afternoon. If the weather turns we wait or we rewrite, we do not invent Turku later. Agencies send a media plan. We name masters for print, 1:1 and 9:16, keep a working project for the revision window, and hand an archive another editor can open without a private scheme.