Recce notes include sun path, power, toilets, and whether a 12K can enter the lift. Romance is for the treatment; logistics are for the PDF.
We photograph the space at the hour we intend to shoot. A dusk recce does not prove a noon still.
Permits name stills and motion. A photography permit that forbids ‘filming’ will stop the second unit.
Neighbors and security get a one-pager. Surprise is not a production value.
Weather cover is a real interior, not a café we have not asked. If rain is likely, the interior is already in the call sheet.
Pacificfu produces commercial stills and short films from Turku. We plan photography and motion together so a lookbook and a cut share one white, and a campaign does not arrive as two vendors arguing in public. The rooms on Linnankatu hold a north window, tabletop, and a colour desk. Clients sit with tethered stills and a calibrated monitor in one visit. Product and grade live on the same floor. Location days stay on the brick we recce. Bounce and a quiet key match the river street; we do not gel a sunset onto a grey afternoon. If the weather turns we wait or we rewrite, we do not invent Turku later. Agencies send a media plan. We name masters for print, 1:1 and 9:16, keep a working project for the revision window, and hand an archive another editor can open without a private scheme.