We name files for the media plan: campaign, motif, aspect, language. The editor’s private timeline names stay in the suite.
Colour-managed stills and video sit in parallel folders with a short readme: LUT, white, and what was approved.
Raws stay in our working storage unless bought. What the client receives is what they licensed.
A year later, brands ask for a new crop. If the archive is clean, that is a morning. If it is a pile, it is a new job.
We keep the working project for the revision window in the estimate. After that, restore is a quoted retrieval, not a favour.
Pacificfu produces commercial stills and short films from Turku. We plan photography and motion together so a lookbook and a cut share one white, and a campaign does not arrive as two vendors arguing in public. The rooms on Linnankatu hold a north window, tabletop, and a colour desk. Clients sit with tethered stills and a calibrated monitor in one visit. Product and grade live on the same floor. Location days stay on the brick we recce. Bounce and a quiet key match the river street; we do not gel a sunset onto a grey afternoon. If the weather turns we wait or we rewrite, we do not invent Turku later. Agencies send a media plan. We name masters for print, 1:1 and 9:16, keep a working project for the revision window, and hand an archive another editor can open without a private scheme.